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BRAND CHALLENGE WORKSHOPS WORKSHOPS Are your brand strategy plans as strong as they could be? Does your strategy maximise your brand’s potential? Do they leverage strong customer, market and competitor understanding? And do they show strong cross-functional input and...

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Beyond the one and done: The benefits of continuous learning The constant change in today’s pharmaceutical marketplace requires businesses to be innovative, agile and experts in the latest data. Continuous learning, the process of reinforcing and expanding knowledge...

Post 1

Using tailored messaging to drive behavioural change In our journey into Omnichannel so far, we’ve covered the key skills required and taken a closer look at behavioural segmentation. We will now concentrate on how we can use tailored messaging to either reinforce or...