2023 MARKETING CAPABILITY DEVELOPMENT SURVEY WHITE PAPER NOW AVAILABLE!
Our second Marketing Capability Development survey white paper is now published. One of the many fascinating insights provided by this survey was that 90% of respondents believe that the focus on omnichannel execution has resulted in a strategic marketing capability gap.
Email us now to request your copy of the white paper to find out more!
NEW WHITE PAPER: MEASURING THE IMPACT OF MARKETING TRAINING
We’ve published a new white paper focused on Measuring the Impact of Marketing Training. Request your copy to find out more!
DEVELOPING A MARKETING CAPABILITY FRAMEWORK IS A GAP WORTH FILLING
Developing a capability framework is a worthwhile investment for many organisations that want to close the gap in their strategic marketing capabilities.
OMNICHANNEL & THE EVOLUTION OF THE MARKETING ROLE
In the June edition of the LTEN ‘Focus on Training’ magazine we wrote an article on ‘Omnichannel & the Evolution of the Marketing Role’ about whether a focus on omnichannel could be detrimental to marketing capabilities.
