by pharmaacademy2 | Sep 25, 2023 | White paper
NEW WHITE PAPER: MEASURING THE IMPACT OF MARKETING TRAINING We recently facilitated a consensus meeting with marketing training experts from leading pharma companies to discuss the challenges and explore practical solutions for measuring the impact of marketing...
by pharmaacademy2 | Aug 31, 2023 | White paper
2023 MARKETING CAPABILITY DEVELOPMENT SURVEY WHITE PAPER NOW AVAILABLE! Our second Marketing Capability Development survey white paper is now published. One of the many fascinating insights provided by this survey was that 90% of respondents believe that the focus on...
by pharmaacademy2 | Jul 19, 2023 | News
DEVELOPING A MARKETING CAPABILITY FRAMEWORK IS A GAP WORTH FILLING Developing a capability framework is a worthwhile investment for many organisations that want to close the gap in their strategic marketing capabilities… Listen to the article BY CLICKING THE...
by pharmaacademy2 | Jun 30, 2023 | News
OMNICHANNEL & THE EVOLUTION OF THE MARKETING ROLE In the June edition of the LTEN ‘Focus on Training’ magazine we wrote an article on ‘Omnichannel & the Evolution of the Marketing Role’ about whether a focus on omnichannel could be detrimental to marketing...
by pharmaacademy2 | May 15, 2023 | News
Using customer segmentation to drive impactful marketing A key question any brand strategy should answer is ‘whose behaviour are we trying to change in order to drive growth for our brand?’ The most obvious answer to this is to identify the customer type, such as...
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