by pharmaacademy2 | May 15, 2023 | News
Using customer segmentation to drive impactful marketing A key question any brand strategy should answer is ‘whose behaviour are we trying to change in order to drive growth for our brand?’ The most obvious answer to this is to identify the customer type, such as...
by pharmaacademy2 | Mar 14, 2023 | News
Announcing Our New Marketing Excellence Skills Development Toolkit We are excited to introduce our marketing “Practical immersive Development (PiD)” toolkit, designed to enhance marketing skills through a range of tailored tools beyond formal training, by...
by pharmaacademy2 | Dec 9, 2022 | News
ASHFIELD EXCELLENCE ACADEMY ANNOUNCED WINNERS! ASTRAZENECA PHYSICAL DISABILITY & ACCESS TO HEALTHCARE HACKATHON 2022 Earlier this year, AEA entered the AstraZeneca (AZ) Physical Disability & Access to Healthcare Hackathon. The event challenged teams to come up...
by pharmaacademy2 | Apr 21, 2022 | News
EXPANDING THE PHARMA MARKETING ACADEMY TEAM Pharma Marketing Academy welcomes Gary Durkin to the team. Gary has an MA in marketing and over 20 years of sales and marketing experience in pharma, medical devices and other healthcare-related industries. He has worked on...
by pharmaacademy2 | Oct 9, 2020 | News
ANNOUNCING THE LAUNCH OF PHARMA MARKETING ACADEMY! We are thrilled to announce the launch of our new offering from Ashfield Excellence Academy, Pharma Marketing Academy. Ashfield Excellence Academy is the new name for Ashfield Insight & Performance, a leading...
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