EXPANDING THE PHARMA MARKETING ACADEMY TEAM
Pharma Marketing Academy welcomes Gary Durkin to the team.
Gary has an MA in marketing and over 20 years of sales and marketing experience in pharma, medical devices and other healthcare-related industries. He has worked on products at all stages of the product lifecycle in UK and global roles.
Outside of work, most of his spare time is spent on activities with his family and their Spanish rescue dog ‘Paulo’.
USING TAILORED MESSAGING TO DRIVE BEHAVIOURAL CHANGE
Tailored messaging focuses on making messages specific to our segments. Does your team have the skills needed to utilise tailored messaging as part of a successful omnichannel strategy?
FOCUS ON BEHAVIOURAL SEGMENTATION IN OMNICHANNEL MARKETING
Following our overview of Omnichannel marketing skills, we turn our attention to customer segmentation.
OMNICHANNEL MARKETING
Does your team have the necessary omnichannel skills? Read this to find out more!