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NEWS
Keep up-to-date with all our news and training hints and tips.
DEVELOPING A MARKETING CAPABILITY FRAMEWORK IS A GAP WORTH FILLING
Developing a capability framework is a worthwhile investment for many organisations that want to close the gap in their strategic marketing capabilities.
OMNICHANNEL & THE EVOLUTION OF THE MARKETING ROLE
In the June edition of the LTEN ‘Focus on Training’ magazine we wrote an article on ‘Omnichannel & the Evolution of the Marketing Role’ about whether a focus on omnichannel could be detrimental to marketing capabilities.
USING CUSTOMER SEGMENTATION TO DRIVE IMPACTFUL MARKETING
Insight-based customer segmentation is key to impactful marketing. Read the article to find out more.