NEWS 
Keep up-to-date with all our news and training hints and tips.
OMNICHANNEL & THE EVOLUTION OF THE MARKETING ROLE
In the June edition of the LTEN ‘Focus on Training’ magazine we wrote an article on ‘Omnichannel & the Evolution of the Marketing Role’ about whether a focus on omnichannel could be detrimental to marketing capabilities.
USING CUSTOMER SEGMENTATION TO DRIVE IMPACTFUL MARKETING
Insight-based customer segmentation is key to impactful marketing. Read the article to find out more.
CROSS-FUNCTIONAL WORKING
Is your marketing team ready to take cross-functional working to the next level? Working with different teams can sometimes be a challenge, but successful cross-functional collaboration can lead to improved marketing outcomes. Check out our 10 tips on how to achieve cross-functional success.