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Developing a capability framework is a worthwhile investment for many organisations that want to close the gap in their strategic marketing capabilities.
In the June edition of the LTEN ‘Focus on Training’ magazine we wrote an article on ‘Omnichannel & the Evolution of the Marketing Role’ about whether a focus on omnichannel could be detrimental to marketing capabilities.
Insight-based customer segmentation is key to impactful marketing. Read the article to find out more.