MARKETING CAPABILITY DEVELOPMENT SURVEY WHITE PAPER NOW AVAILABLE!
Our first Marketing Capability Development survey white paper is now published. One of the many fascinating insights provided by this survey was that 68% of respondents believe that the focus on omnichannel execution has resulted in a strategic marketing capability gap. Request your copy of the white paper to find out more!
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Earlier this year, AEA entered and won the AstraZeneca (AZ) Physical Disability & Access to Healthcare Hackathon.
Working effectively with customer-facing teams is key to delivering a successful omnichannel strategy. Click on the link below for some tips to ensure effective omnichannel collaboration between marketeers and customer-facing teams.
Tailored messaging focuses on making messages specific to our segments. Does your team have the skills needed to utilise tailored messaging as part of a successful omnichannel strategy?