MARKETING CAPABILITY DEVELOPMENT SURVEY WHITE PAPER NOW AVAILABLE!
Our first Marketing Capability Development survey white paper is now published. One of the many fascinating insights provided by this survey was that 68% of respondents believe that the focus on omnichannel execution has resulted in a strategic marketing capability gap. Request your copy of the white paper to find out more!
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USING CUSTOMER SEGMENTATION TO DRIVE IMPACTFUL MARKETING
Insight-based customer segmentation is key to impactful marketing. Read the article to find out more.
Is your marketing team ready to take cross-functional working to the next level? Working with different teams can sometimes be a challenge, but successful cross-functional collaboration can lead to improved marketing outcomes. Check out our 10 tips on how to achieve cross-functional success.
ANNOUNCING OUR NEW MARKETING EXCELLENCE SKILLS DEVELOPMENT TOOLKIT
We are excited to introduce our marketing “Practical immersive Development (PiD)” toolkit, designed to enhance marketing skills through a range of tailored tools beyond formal training, by leveraging the 70:20:10 model.