EMBEDDING MARKETING EXCELLENCE TO DELIVER STRONGER BRAND PLANS
USING CUSTOMER SEGMENTATION TO DRIVE IMPACTFUL MARKETING
Insight-based customer segmentation is key to impactful marketing. Read the article to find out more.
CROSS-FUNCTIONAL WORKING
Is your marketing team ready to take cross-functional working to the next level? Working with different teams can sometimes be a challenge, but successful cross-functional collaboration can lead to improved marketing outcomes. Check out our 10 tips on how to achieve cross-functional success.
ANNOUNCING OUR NEW MARKETING EXCELLENCE SKILLS DEVELOPMENT TOOLKIT
We are excited to introduce our marketing “Practical immersive Development (PiD)” toolkit, designed to enhance marketing skills through a range of tailored tools beyond formal training, by leveraging the 70:20:10 model.