Implementing marketing excellence at brand level
Understanding the theory of marketing excellence is one thing; actually applying it to the brand is quite another. We can help your brand teams to implement marketing excellence, leveraging our expertise and industry experience, by:
- Providing tailored support to address particular brand issues (e.g. customer segmentation)
- Reviewing brand plans and providing constructive feedback on how to strengthen them
In today’s complex healthcare environment, good cross-functional working is key to successful brand performance. Our consultants can design and deliver tailored solutions, guided by extensive commercial experience, to enhance cross-functional working, including:
- Brand challenge workshops that enable cross-functional brand teams to evaluate and strengthen their brand plan
- Live-action workshops that encourage cross-functional teams to collaborate and apply marketing excellence for their brand in real time, with challenge and support from our expert consultants
- Business simulation workshops to reinforce and encourage the positive behaviours of collaborative cross-functional working to achieve relevant business goals
