Identifying marketing skill gaps and development needs for individuals and teams

We help you to identify the crucial skills gaps and development needs at an individual, team or organisational level. Drawing on our practical experience of marketing excellence, we help you to focus your development efforts on the skills and behaviours that make a real difference.

We use a wide range of assessment solutions and tailor our approach depending on your needs.

Online self-assessments and 180° assessments
Interviews with key stakeholders
Brand plan review
Development centres based on your competencies and processes/terminology

Also, if you don’t already have one (or it needs updating), we can build a marketing competency framework identifying key competency requirements and behavioural descriptors for different skill levels within your business.