by pharmaacademy2 | Mar 24, 2023
DELIVERING A BLENDED-LEARNING MARKETING CURRICULUM AND COMMUNICATIONS PLAN CLIENT: A MAJOR GLOBAL PHARMACEUTICAL COMPANY THE SITUATION The company had not launched a product for over 10 years and had a series of upcoming launches. They recognised a critical business...
by pharmaacademy2 | Mar 24, 2023
APPLYING MARKETING EXCELLENCE TO LAUNCH STRATEGY DEVELOPMENT CLIENT: A GLOBAL BRAND TEAM FOR A MAJOR HEALTHCARE COMPANY THE SITUATION A global brand team were planning for the launch of an innovative new solution. The team needed to urgently finalise plans and get...
by pharmaacademy2 | Mar 10, 2023
DEVELOPING A CUSTOMER-CENTRIC MARKETING MINDSET CLIENT: BRAND MANAGERS COVERING A WIDE PORTFOLIO OF PRODUCTS THE SITUATION Brand activities across a range of brands were not having the desired impact on customers. A review of their brand plans by PMA found that they...
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